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Professional Spotlight

Alex Bainov

Estates and Corporate Lawyer
Contrast Law
Winnipeg, Manitoba


  • Corporate & Commercial Law
  • Wills
  • Trusts & Estates

Quick Facts

  • Currently reading

    Re-reading "The 7 Habits of Highly Effective People."
  • Favourite activities

    Spending time with family and golf.

Alex graduated with a Bachelor of Commerce (Honours) degree in 2005 from the University of Manitoba. He obtained a Bachelor of Laws (LLB) degree in 2009 and was called to the bar in 2010. He articled at Thompson Dorfman Sweatman LLP (“TDS”), which was the second largest firm in Manitoba at the time. After completing the articling year, Alex practiced as an associate lawyer at TDS for over 2 years. He joined Ammeter Law Group at the end of 2012 and practiced with that firm until March 2018. Alex has been a solo practitioner since June 2018 running my own practice, Contrast Law. His goal is to provide client-centred service that utilizes various technologies which make it easier for his clients to arrange meetings, pay for services, and understand the particular nuances of their specific legal needs.


  • Why did you decide to go into your profession?

    Legal profession intrigued me because there is continuous learning, changes in laws, and challenges of finding solutions to problems.

  • Tell us about your work.

    I help clients with estate planning, estate administration, and corporate matters. I enjoy helping clients understand the options and consequences of the options so that they can make the right decision for them.

  • How did you come to join your organization?

    I started my own practice in 2018, after practicing with other firms for 8 years.

  • Who has been the biggest influence on your career?

    My first principal at my first firm, P. Michael Sinclair.

  • Name one skill you think every good professional should have.

    Listening, so that you can understand your clients' goals.

  • What do you enjoy most about your job?

    For planning and corporate work - Helping clients understand options to make the right decisions for their circumstances. For estate administration work - Nothing can replace loss of a loved one, but I enjoy helping clients make the "administrative" process easier.

  • What's your best advice for a new professional in your field?

    Do not hesitate to reach out for help.

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